Thursday, April 4, 2024

NBA Collaborates With LE SSERAFIM to Engage Fans in New Ways


After their successful partnership with BTS' Suga, the NBA is at it again to tug at our KPop-loving hearts. This time, it's a multi-year collaboration with the girl group LE SSERAFIM.

The talented ladies will be heading Friends of the NBA, a celebrity and influencer program in Asia that aims to engage sports and music fans in new and creative ways.

Expect to see them at NBA games and events, and collaborating with the sports giant on exclusive content which you can watch on the NBA's and LE SSERAFIM's social media channels. Kim Chae-won, Sakura, Huh Yun-jin, Kazuha, and Hong-chae will also be sharing their experiences as NBA fans on social media.

"We are so excited to collaborate with the NBA,” the girls beam. “We had a great time watching an NBA game in person last year in LA! We look forward to working together with the league to experience so much more with NBA fans around the world."

Hopefully, we'll be getting NBA LE SSERAFIM merch too! Manifest with me!!!

Learn more about the NBA LE SSERAFIM collaboration here.

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