7 for All Mankind's Spring 2012 Campaign features JAMES FRANCO!!!

I may not have raved about James Franco a lot in my post yesterday on his role in "Oz: The Great and Powerful", but you should all know that I absolutely adore him. So much so, that I actually cried when he left the Twitterverse. True story.

Why? Well, aside from being able to tackle roles in completely different movie genres - from drama ("127 Hours") to comedy ("Pineapple Express") to superhero (Sam Raimi's "Spider-Man" trilogy) - he also writes (read his book "Palo Alto" now!), dances, hosts, makes films and directs. Whew! Did I mention he's incredibly hot and sexy and I just want to smother all of the lines on his faces with kisses whenever he smiles? Well, I do. So there.

Photo taken from The Hairpin.

Well, guess what? 7 for All Mankind, the premiere brand of denim-lifestyle products has just debuted its groundbreaking marketing campaign for Spring 2012 and it was photographed and directed by James Franco himself! *swooooon*

In collaboration with the creative agency of 7 for All Mankind, Lipman, this campaign has successfully become a unique multimedia experience that embodies the 'forever cool' California roots of the brand.

And the best part? After the campaign features various digital and print assets, there will be a full-length feature film to be released in May!

Watch the short teaser video "Behind James", as well as the first episode of 7 For All Mankind's Spring 2012 campaign here and be inspired! :)

Don't forget to like 7 for All Mankind Philippines on Facebook, follow them on Twitter and visit their official website here. Also, tell me what you think of the campaign - and James Franco! ;) Hehehe.